Why Do We Need Branding?

Consumers need clarity and simplicity. Among many options, people should notice your offer. What should you focus on to achieve this? How to stand out? It all starts with an idea. Ideally, this idea should be new and interesting. Although, in reality, coming up with something new is just a clever combination of things that…

Brand Identity

Do you have a great product with a well-thought-out story, a strong position, and big ambitions but can’t seem to gain traction? Don’t give up! Here’s a simple hint: brand identity. Brand identity is the face of the brand. It’s everything the consumer remembers, the impression formed through it. According to the classic approach, it…

Brand Promotion On The Internet

The reality of the 21st century is this: if you’re not online, you don’t exist. Brand owners must ensure they have a good, user-friendly website and engaging social media. Here’s why you need this and how to achieve it. Imagine: you create your awesome product, come up with a name, develop a strategy, a brand…